The Bird is the rebrand of the Montauk staple, Bird on the Roof, after it came under new ownership. It was important during the rebrand to establish a new identity while maintaining a reverance for the establishment's past. Slide 1 Slide 1 (current slide) Slide 2 Slide 2 (current slide) Slide 3 Slide 3 (current slide) Slide 4 Slide 4 (current slide) Slide 5 Slide 5 (current slide) Slide 6 Slide 6 (current slide) Slide 7 Slide 7 (current slide) âŠī¸ Return to Brand Identity & Logo Design